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Jul
14

Hype Instead of Content

Microsoft has apparently released some advertising for their new Office flagship collection (Office 2010). The movie can be seen on YouTube here.

I find it upsetting that they can spend lavishly promoting nothing — note that there are zero product shots in this ad. It is pure blockbuster hype.

Arial!? Don’t get me started on Arial. Perhaps MSFT could have spent a little money improving the Windows font engines and licensing some non-horrid fonts from a reasonable foundry. I still think Arial is a poorman’s Helvetica and will never be a substitute.

Checkout Helvetica vs. Arial if you haven’t already seen this.

Surprisingly, there are still quite a few pages on this topic indexed at Google.

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